As fewer and fewer women get married, the conservative message in general is rejected by single women.
Married women do not need a big government program to provide them with security. Their sufficient security lies in the fact that they have a help mate there for them.
Single women by and large look to government as their husband. Really, with some of the ads that Obama ran where the subject was the young women voting for the first time, the relationship was even portrayed as an overtly sexualized one.
The war on women is of course a lie and a smear. To think that any group in America has declared war on women is ridiculous.
To the extent that single women feel themselves to be alone-nay are alone- and perceives themselves to be in a vulnerable position as a result of their aloneness, designing a campaign that increases the paranoia, the insecurity, and the fear that young women feel, is a tremendously useful Democratic ploy.
It is a false sense of security that a government provides to its vulnerable members.