The Aunt Jemima brand and logo will be retired

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Wacky Packages offered this solution. Only one letter has to be removed. But maybe entomologists would be offended…

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Aha! The Formic Invasion has begun!

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In Hawaii, kids call any adult they know, auntie or uncle.

We pronounce it ahhntie, not antie. At least that’s how I pronounce it.
 
I like buying my maple syrup from the local farmers.
There’s a maple syrup festival in Pickens, West Virginia every March (except this year, due to the pandemic). Way out in the sticks. I went one year, and brought some maple syrup home with me. Hopefully if it goes on next year I can attend.
 
I recall reading, some time ago, another version of the depiction of blacks in the 20th Century. It was a more benign view than what people make of it now. At the beginning of the 20th Century, there were still plenty of people who remembered the Civil War. No few had fought in it. As war in Europe loomed, there was serious question whether southerners were going to be sufficiently loyal to the U.S. to fight for it.

In the middle of the war, but before the U.S. was in it (1915) the film “Birth of a Nation” was made. It portrayed blacks savagely, as serious, almost ogre-like threats to white people. The “minstrel show” type “darky” and slapstick buffoons were similar to figures like “Aunt Jemima” and “Uncle Ben” in that they portrayed blacks as almost ridiculously friendly, even comforting. Who couldn’t like “Aunt Jemima” or “Pork”, the black chef on some railroad’s luxury train ads in magazines of the time? Nobody could or would think of “Uncle Ben” or “Bojangles” as threatening, even if that image is demeaning to today’s consciousness. Who couldn’t like “Uncle Remus” in “Song of the South”. He’s banned now, of course. It was the “antidote” to the “Birth of a Nation” image.

In the 1970s another image gained currency; a threatening one. And it encouraged de facto segregation, particularly in the north. We were back to “Birth of a Nation”, with depiction of "Black Panthers, “Black Liberators” and “Black P. Stone Nation”, and some are trying to return us to that by endless portrayal of blacks as bomb throwers and looters. Why? To promote the “tribal politics” so beloved of liberal strategists.

Maybe all blacks resent “Aunt Jemima”, but I do wonder whether their concerns extend to such a trivial thing. After all, as I posted above, the “Cream of Wheat” black chef was portrayed as handsome and dignified, if a servitor, while Li’l Abner and his son were portrayed as goofy, unkempt, and married to a woman who couldn’t speak proper English.

It’s still ok to lampoon the stereotype of a “hillbilly” and it’s pretty plain there’s more than just joshing in that. Some really do despise the “irredeemables” as they see them, who live in “flyover country” and many of whom adhere to “Evangelicalism” as the left understands that. And people take that pretty well even so. If one goes to Branson, one can buy all kinds of hillbilly lampoon articles. A lot of the rides and shows are of that sort. And everybody takes it pretty well, even when there’s a bite with it. (Nobody likes being called “irredeemable” or a “bitter clinger”)

The day might return when blacks find the more benign stereotypes merely amusing. As an example, there is a well-known barbecue place in Kansas City that features one of the most overt black caricatures imaginable. But it’s black owned, so nobody cares. Liberals have not demanded that it be torn down because of that, and probably won’t.

I think the left wants the significance of those images to be misunderstood.
 
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A trademark of Tupac Shakur is wearing the bandana. In the 1950s craze of going back and wearing clothes of that era, it is very common to see women wearing bandanas on their head the way Aunt Jemima did and again, I think one still see this on hot summer days, to ascribe it to racism is something else. Pretty outrageous.

Institutional racism to me, is with what are called “reproductive rights”, abortion in the US aborts about half of all black babies conceived. About a 3rd of all abortions are of African Americans even though they are about 12-13% of the population. I won’t vote for a party that supports this law. If you want to talk about racism, talk about Planned Parenthood having the vast majority of their clinics in minority neighborhoods or within walking distance of these neighborhoods. Many people have tried to defund Planned Parenthood for years. If you want to know about racism, see who supports these laws and planned parenthood. Please don’t accuse others. I won’t be voting to support anyone who supports these laws and Planned Parenthood.
 
The picture, as it exists today, is fine — a beautiful, dignified black woman. It is the history behind the picture and the name. In times past, Aunt Jemima was a stereotypical “mammy” and was depicted as such, grotesquely
Exactly. I can’t understand anyone here who’s somehow offended that the black community found this branding offensive.
Here’s a thought — what about keeping the attractive picture that is used today (not the one below) and renaming the brand “Miss Green’s”? Nancy Green (the original “Aunt Jemima”) became an activist for civil rights and anti-poverty initiatives, surely an inspiring story if ever there were one. Perhaps a biographical blurb on the back of the box?
This seems like a good idea.

To be honest, the reactions from this decision perfectly shows how racial minority groups are often gaslighted when racism is brought up. People create strawman arguments (e.g. Acting as if they’re offended by the black person rather than the history behind it) to invalidate the community’s feelings.
 
. I don’t see the need to get rid of the Aunt Jemima label; it may have started off as a stereotypical caricature, but the label has been updated over the years to where I don’t think it’s demeaning to anyone but it has been an effective way to make the brand stand out.
Racism isn’t a political issue. We need to condemn by products of racism, and that includes caricatures that are used for branding purposes (especially when the people profiting off from it are not the communities that are affected by such racism). It’s not fair for the black community to walk around and see racism so ingrained into random parts of society to the point where speaking out about it makes them seem too sensitive.

Interestingly, I see many comments of black individuals who already know about such history, yet many comments of non black individuals who have no clue about the racism behind this brand and are mocking the former group for being angry about it.

People really need to listen to each other.
 
Exactly. I can’t understand anyone here who’s somehow offended that the black community found this branding offensive.
Perhaps one could cite an example of where “the black community found this branding offensive”, did the NAACP or someone complain about it? I never heard about it. It may now be in play as a political item but anything from 2019 or before?
 
I don’t think we’re going to go down a slippery slope of endless things being perceived as racist because the Aunt Gemima brand has been criticized for a really, really long time because of its racial caricature origins. The topic has precedent behind it. It isn’t something that just popped up in 2020 but it’s rather the fact that there is finally enough attention given to it that the company felt compelled to make the change.

The thing about sensitivity is that since most people aren’t black, it isn’t their problem therefore they immediately assume the other side is being hysterical without trying to put themselves in their shoes. If you reverse the roles, you would definitely find a lot more people being annoyed. For example, if there was a historical major league sports team called The Fighting Whitties. Of course, whites are the predominate racial group in America so that doesn’t happen. It only happens to Native Americans, and people have the privilege to call them irrational when they are unhappy about it without trying to first put themselves in the shoes of a Native American. That is why the Golden Rule is important in the discussion.
 
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Some think that the tolerance, acceptance, and sensitivity seem to flow in one direction. Tolerance, acceptance, and sensitivity should be more of a two-way street.

I think in ANY country or given place, there is not going to be a lot of affection between or among the races–any races–until it can be seen that everybody is using the same play book and singing the same tunes. When it is perceived that some people have rights and some people have super-rights, that is not conducive to the kind of harmony we hope for ultimately.
 
Perhaps one could cite an example of where “the black community found this branding offensive”, did the NAACP or someone complain about it? I never heard about it. It may now be in play as a political item but anything from 2019 or before?


When you Google the brand and dates, you see that people have already been bringing it up for quite some time. Simply put, the idea that Aunt Jemima is a racist caricature is not new.


This book stated that the black community didn’t like this since the 20s. In fact NAACP and general outrage prompted the image of Aunt Jemima to be tweaked so it wouldn’t look too racist.

All this done in less than 10 minutes of googling. As I’m not black or American, I had little knowledge prior. I guess my point is that we really need to start listening and even read up before we mock groups or gaslight others by saying it’s just a political move from the nasty leftists.
 
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"They have burnt Brand of Aynger’s farm–
The Danes are come again!

Danes drive the white East Angles
In six fights on the plains,
Danes waste the world about the Thames,
Danes to the eastward–Danes!"
 
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When you Google the brand and dates, you see that people have already been bringing it up for quite some time. Simply put, the idea that Aunt Jemima is a racist caricature is not new.
And all of those images are from the very distant past. It’s not the present time. Her current image has already been posted. Some of these images are from over 100 years ago. I don’t think one is arguing what they reflected but that hasn’t been the case for maybe 7 decades or so. So we aren’t bringing anything new to the table, we are saying 100 years ago, they may have used racist imagery.

And a few years ago, “E-bonics” was talked about, ebonics. I wouldn’t just be looking for reasons to call others racist.

Aunt Jemima, 1960:

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Tupac:

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And all of those images are from the very distant past. It’s not the present time. Her current image has already been posted.
What’s not clicking? It’s about the brand, not because Jemima looked gross in the past. Them tweaking the image was just a way they can continue to profit off the brand. People disliked the history of the brand, not just the image. The source I linked showed outrage in 1989,and in the 90s as well.

Stop fixating on that bandana (strawman), there’s multiple posts here explaining why the brand is seen as offensive to the community.
 
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What’s not clicking? It’s about the brand, not because Jemima looked gross in the past. Them tweaking the image was just a way they can continue to profit off the brand. People disliked the history of the brand, not just the image.

Stop fixating on that bandana (strawman), there’s multiple posts here explaining why the brand is seen as offensive to the community.
You can kindly keep the “what’s not clicking” condesceding phrase to yourself, as if there is something wrong with what I said.

Furthermore, I am not fixating on some strawman.

Again, if they community was against this, it would have been out as quick as the Frito Bandido, apparently Quaker is deciding to make the change but I have seen no evidence it was because of consumers.

There has been nothing provided that there was something wrong with the modern day image.

And back in the past, there were maids, not even necessarily slaves. People had a maid looking after the house, I had a relative who had both a white and black woman come in and look after the place.

So, this is all steering a narrative which is not substantiated.
 
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