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Vatican Radio - the voice of the Roman Catholic Church - is starting to air advertisements for the first time in the station’s nearly 80-year history.
By Duncan Kennedy
BBC News, Rome
The first company to run its commercials will be an Italian gas and electricity company - Enel.
Until now Vatican Radio has been wholly funded by the Catholic Church at a cost of some $30m (£17m) a year.
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Pope Benedict has given his blessing for the advertisements
But the Holy See’s latest finances show that it too is suffering from the global economic downturn.
More…
By Duncan Kennedy
BBC News, Rome
The first company to run its commercials will be an Italian gas and electricity company - Enel.
Until now Vatican Radio has been wholly funded by the Catholic Church at a cost of some $30m (£17m) a year.
(Please Note: This uploaded content is no longer available.)
Pope Benedict has given his blessing for the advertisements
But the Holy See’s latest finances show that it too is suffering from the global economic downturn.
More…