In my research on false religions, they all operate with much the same techniques. How much do most people know about Mormon beliefs, Scientology, Jehovah Witnesses, Muslims, the New Age, etc., unless a person decides to do research. Many of these groups, such as the Mormons, keep many of their beliefs as secret as possible. In this way they can slowly indoctrinate unsuspecting individuals. It’s the old frog in the pot story. If you put a frog in a pot of boiling water, he’ll jump out. But if you put him in a pot of cold water and slowly turn up the heat, he’ll stay in it and cook himself. Many people don’t know much about Mormon beliefs when they are so called “baptized” as new converts. Mormon “missionaries” are taught high pressure sales techniques. There are six “missionary” lessons they give when people first inquire about the Mormons. By the second or third lesson, the “missionaries” will try to get a person to commit to being “baptized”, when they are not aware of most of Mormonisms wierd teachings. Mormon “missionaries” call this “milk before meat”. Or, better stated, the plausible before the ludicrous. Mormons themselves, not just the “missionaries” are also taught to follow this technique. They know how to make themselves appear Christian on the surface, while not letting a new investigator on to any of the weird stuff they believe in. When asked about these weirder beliefs, they will either deny them or act as they know nothing about them when they really do.
All these cults use quite a bit of psychological manipulation. They are basically scams that know how to use techniques to pull as many unsuspecting individuals into joing them.