It’s mind-bogglingly dumb that anyone believed them.
Indeed, and Brexit is fundamentally unsolvable until this is recognised -
in toto - by the Brexit side.
Britain must choose between the economic dislocation necessary to achieve complete regulatory autonomy from the Union that we have been tightly integrated inside since 1972 (a deeper degree of economic union than that between different regions of a sovereign state like Canada) which can be gradual and phased (as May intended through her deal) or unilateral and immediately devastating in scope,
or we go Norway/Swiss-style and agree to comply with EU standards and laws applicable to the Single Market to retain
all of it’s benefits (as opposed to just negotiated free trade in certain sectors, which we can have under May’s plans but it’d still dent our economy).
You can’t be a little bit pregnant.
The Swiss and Norway models emerged in the first place because those nations desired to participate in a single European economy and it’s standardised system of laws, along with a borderless customs union, and enjoy the right to trade, travel, work and exchange across Europe like citizens of a full member state
but not to be formally part of the political architecture.
The result was a state akin to voluntary vassalage that these countries, as relatively small neutral powers, were largely OK with accepting as a compromise.
Obviously, the same logic does not work in the case of the UK, which is a major European power.
The idea of us paying into the EU budget and passing laws from Brussels that we have no say over is unacceptable to me, let alone Brexiteers.
I want Britain to lead
in Europe, not be led
by Europe outside her. To “pay” and “obey” but have “no say” is unsustainable for Britain. Within the EU, we are part of the Big Three member states (along with Germany and France) that have the most MEPs by proportion in the European Parliament and influence overall.
So, most Brits on both sides of the national debate don’t see the Swiss/Norwegian model as a viable choice contra @Ridgerunner especially Brexiteers but even Remainers like me.