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Sounds like corporate jargon. i.didnThe Church has benefitted greatly by modenizing her approach to the media.
t see any sign of benefitting last year when the New York Times and the other "news" media launched their vicious, slandering attacks on the Pope. They swipe at us every chance they can get; and they always know which dissenters to pick as "Catholic" "spokespersons". Dont tell me these media are just plain ignorant: they know what they`re doing! PR firms make some of us suspicious. Back when i was in the workforce, it was the corporate entities that werenGood PR counseling could also be a positive approach.
t so good that spent heaps on propaganda to make the public think otherwise. :rolleyes: The art of lying was part of it. Maybe its different in your part of the world. If some erring Church hierarchs got back in with the loyal ones, the results would speak for themselves…*** Actions speak louder than words!***
We don`t want speech writers!