LOS ANGELES — Even after decades of well-documented murder and plunder, even after the International Criminal Court indicted him and President Barack Obama dispatched a special operations team to help catch him, African warlord Joseph Kony remained largely obscure to the West.
That changed with startling swiftness this week, with the viral proliferation of a 29-minute video, ‘‘Kony 2012,’’ which calculatedly taps the power of social media in an effort to bring attention to the fugitive leader of the Lord’s Resistance Army.
By Thursday, three days after its release on YouTube, the video had been viewed 40 million times, fueled by Tweets from celebrities including Rihanna, Oprah Winfrey and P. Diddy.
“Can I tell you the bad guy’s name?” Jason Russell, co-founder of the San Diego-based nonprofit Invisible Children, asks his young son in the video. Russell then shows him Kony’s photograph, and explains to viewers that Kony’s LRA abducts children for use as sex slaves and child soldiers. Then he inveighs against the possible withdrawal of U.S. troops sent last year to help African troops catch him.
The video’s popularity reflects the power of Facebook and Twitter to galvanize a generation moved by vivid, instantly downloadable images and the entreaties of celebrities.
Data collected by YouTube show the video is most popular with boys and girls ages 13 to 17, and young men ages 18 to 24.
tampabay.com/incoming/youtube-takes-on-a-warlord/1219127
ABC News Story on the controvery with video report:
abcnews.go.com/International/kony-2012-charity-invisible-children-addresses-critics/story?id=15877622#.T1ofdoEcN0a
Link to the 29 minute YouTube video:
youtube.com/watch?v=Y4MnpzG5Sqc