Millennials are killing the beer industry

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lmachine said:
Millennials are drinking better beer and prefer wine and spirits? They sound like an alright bunch to me.
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Certainly my experience, although that is a very small sample, of course. Although we grew up in a rural community where nearly everyone drinks Bud Light, my brothers and I, who are all millennials, prefer craft and local beers compared to “mainstream” beers. I do not like Budweiser, Busch Light, etc. but I do really like craft beer. I also like wine and some spirits. My husband, who was born right at the beginning of the millennial generation, does not really like beer, but he does like spirits (his family is from the state in Mexico from where tequila originates 😉 😛 ).

I don’t see why that is such a bad thing. 🤷
 
Some of the companies that produce the beers that have been around forever are also the owners of some of the “craft” beer producers. There are bumps in the road for those companies, but they don’t seem fatal. One of their “upsides” is that increased prosperity in other parts of the world has led to more sales of the “old” beers in emerging countries.

If one looks at the biggest one, AB Imbev (symbol, not surprisingly “Bud”) hit a downdraft in late 2016, but has recovered quite a bit since then. I think that downturn was really due to to reduced expectations and unexpected costs in a major acquisition. Imbev sells a lot of stuff besides the “old beers”, including “energy” drinks, ingredients it sells to Starbucks, non-alcoholic and low alcohol drinks, on and on and on. I think other big brewers do the same things, but I just don’t follow them like I do BUD.

So, while there will probably be shifts in the markets, I sure wouldn’t discount the future of any major beer producers.
 
For goodness sake. The OP was being humorous and was not impugning an entire generation. Let’s try more humor and less sensitivity.
 
SyroMalankara said:
The data is being read incorrectly. Millenials ARE enjoying beer, just not macrobrewed barley urine, pretending to be beer. Microbrews and local beers have exploded onto the market. American tastes have gotten better, putting Miller, Anhauser, etc closer to extinction. Thank God.
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👍 Anything that can be done to put Budweiser on the ash-heap of history is fine in my book. Just don’t touch my Guinness!
 
Sarcelle said:
What?

You hate an entire generation because they don’t drink as much beer?
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Yes. I hate them with the intensity of a thousand suns. With the intensity of Nicholas Cage’s acting. With the intensity that Star Wars fans hate Star Trek fans, and vice versa.
 
Based on the age range of millenials, I’m technically one. I don’t drink beer at all, can’t stand the smell. I am, however, partial to wine and margaritas. :blushing:

Most of the people my age (the beginning of the millenials) seem to prefer craft beers and liquor to things like Bud Light and Miller.
ucfengr said:
Yes. I hate them with the intensity of a thousand suns. With the intensity of Nicholas Cage’s acting. With the intensity that Star Wars fans hate Star Trek fans, and vice versa.
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o.O

You might want to get that looked at. There is a ton wrong with my generation, but Nicholas Cage’s acting? Really. That intensity should be reserved for the likes of Hitler and Stalin. 😛

Also, the Star Wars / Star Trek fandom wars are not nearly as pronounced as you might think. I’m a Trekkie if I’m either, but everyone I know who likes one franchise seems to at least enjoy the other… excluding the prequels… because I don’t know many people who genuinely like those. I’m comfortably in both camps, they each offer something different. Besides, as far as I’m concerned, Stargate SG-1 wins the sci-fi wars!
 
tomarin said:
I never quite understood the point of ‘hating’ an entire generation. I had a good friend once who said he despised the baby boomers - that was the first time I encountered this kind of opinion, and it baffled me then and still does to some extent.
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I used to have a friend who always had negative things to say about the baby boomers until he saw an article that covered the years for baby boomers and realized he was one!
 
ucfengr said:
Yes. I hate them with the intensity of a thousand suns. With the intensity of Nicholas Cage’s acting. With the intensity that Star Wars fans hate Star Trek fans, and vice versa.
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Code: 
:crying: 

:crying:

:crying:
I thought I would give you what you expected would be the stereotypical “millennial” response :tiphat:

And what about so-called “generation Z”? Where do they fall on the hate scale?
 
Rumors of the killing of the beer industry have been greatly exaggerated.

One percent dip in sales, Ho-hum.

If there is a trend, I wish it were for good reasons. For example, if the Millennials’ passion for being the best they can be and changing the world for the better just didn’t leave any time for drinking beer, I would applaud that.
 
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