Millennials are killing the beer industry

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I don’t go after any particular generation with hate. But I do notice that people of every generation tend to think anything “new” or “expensive” has to be better.

“What? It’s affordable? It has to be junk.”
 
Rumors of the killing of the beer industry have been greatly exaggerated.

One percent dip in sales, Ho-hum.

If there is a trend, I wish it were for good reasons. For example, if the Millennials’ passion for being the best they can be and changing the world for the better just didn’t leave any time for drinking beer, I would applaud that.
:rotfl::rotfl::rotfl:
 
The data is being read incorrectly. Millenials ARE enjoying beer, just not macrobrewed barley urine, pretending to be beer. Microbrews and local beers have exploded onto the market. American tastes have gotten better, putting Miller, Anhauser, etc closer to extinction. Thank God.
Sure this is a Maronite agreeing with a Syro-Malankara Catholic, but I am of German-Irish decent, so I know my beers. 😛

Here in the Greater Cincinnati area, microbreweries are alive and thriving. You’d be much more likely to see the younger crowds in this area sitting around with a six-pack of MadTree or Rheingeist than you would something by Miller or Anheiser-Busch. As someone who’s enjoyed brewing his own beer in the past, I’m happy for these trends.
 
Sure this is a Maronite agreeing with a Syro-Malankara Catholic, but I am of German-Irish decent, so I know my beers. 😛

Here in the Greater Cincinnati area, microbreweries are alive and thriving. You’d be much more likely to see the younger crowds in this area sitting around with a six-pack of MadTree or Rheingeist than you would something by Miller or Anheiser-Busch. As someone who’s enjoyed brewing his own beer in the past, I’m happy for these trends.
Indeed, anyone in San Diego would tell you the same. I almost never see anyone except for old men and college kids playing beer pong drinking that horse effluent called Bud, Coors, Miller, Busch, etc… But almost everyone is drinking beer still. Just higher quality beers like Alesmith, Port, Council, Societe, Mission, Coronado, etc… And I’ve no doubt they’re drinking less as the beers are both more expensive, and more alcoholic. Quality over quantity every time.
 
I don’t go after any particular generation with hate. But I do notice that people of every generation tend to think anything “new” or “expensive” has to be better.

“What? It’s affordable? It has to be junk.”
Let me tell you, retirement has a way of fixing any leftover feelings of that sort.

Nothing like a fixed income and depleting capital to help one understand the meaning of the word “value”!

I do like craft beers though. As does my millennial son who also kindly gives me a bottle here and there. We have great microbreweries and wineries in southern Quebec. I can’t stand the massed produced stuff anymore. And how is a Trappist brewery anything if not a microbrewery? 😛
 
Indeed, anyone in San Diego would tell you the same. I almost never see anyone except for old men and college kids playing beer pong drinking that horse effluent called Bud, Coors, Miller, Busch, etc… But almost everyone is drinking beer still. Just higher quality beers like Alesmith, Port, Council, Societe, Mission, Coronado, etc… And I’ve no doubt they’re drinking less as the beers are both more expensive, and more alcoholic. Quality over quantity every time.
So who’s drinking the mass produced beers, I wonder?
 
Blasphemy…
Then I shall be a heretic! Give me Stargate, or give me death!

Actually, I just heard today that Stargate is getting a new series or something, called Stargate Origins.
 
So who’s drinking the mass produced beers, I wonder?
Places that don’t have access to a large number or variety of microbrews I’d suspect. That and people who’ve had the misfortune to develop a taste for the horse effluent beers (in my experience it’s older guys who started drinking beer back before the microbrew revolution). My FIL is one of the latter as are many of the bar flies where I watch football on Sundays. They’re the only ones I see drinking Bud, Miller Light, etc… with regularity.
 
As a millennial who hates (oh em gee I said it!!1) the delicate beer palates of millennials, I really do get tired of the millennial bashing. Go listen to Fr. Ripperger’s talk on YouTube about the 6th generation to see how easily one can bash the greatest generation and the boomers. Our generation is the one that has to clean up the mess left by these two, and we’d appreciate it if you just helped us out instead of bashing us.
 
So who’s drinking the mass produced beers, I wonder?
Well, I hardly ever drink beer, but when I do it’s going to be one of the older beers like Miller, Bud, Busch, Pabst.

I have had some of the new “craft” ones, but I don’t much like them.

But then, that first gulp of one of the “old” beers is a memory-trigger for me, whereas the newer ones are not. It’s like Pavlov’s dogs. One swallow of, say, Budweiser, and I’m immediately hit by the feeling of being in the hot sun on the beach at Gulfport or Biloxi or Pass Christian with my N.O. “vacation girlfriend” who was Gen Beauregard’s great-great-granddaughter (no kidding) and had the most amusing N.O. accent and could speak French.

And Miller brings images of the mountains of Colorado. Ski slopes and Pike’s Peak and male comeradery. “Rocky Mountain High” by other means.

Pabst is Indianapolis on a winter day, drinking beer with a guy who worked in a gray iron foundry and told me all about how it works; how they have to tear down the whole furnace now and again because of “glass” (they call it) buildup. Also, of course, Yankee young women there, first time college attenders, brisk and strong and seemingly impervious to cold.

No craft beer can do that. Poor millenials. They don’t have that. :rotfl:
 
Well, since we’re reminiscing…

Coors for summer ball games out west.
Carte Blanca for gatherings with relatives when I was little
Miller Black Label with daddy on a hot New Mexico evening.

I haven’t had a beer in over 30 years.
I have put a dent in the tequila market though. 😊
 
Well, I hardly ever drink beer, but when I do it’s going to be one of the older beers like Miller, Bud, Busch, Pabst.

I have had some of the new “craft” ones, but I don’t much like them.

But then, that first gulp of one of the “old” beers is a memory-trigger for me, whereas the newer ones are not. It’s like Pavlov’s dogs. One swallow of, say, Budweiser, and I’m immediately hit by the feeling of being in the hot sun on the beach at Gulfport or Biloxi or Pass Christian with my N.O. “vacation girlfriend” who was Gen Beauregard’s great-great-granddaughter (no kidding) and had the most amusing N.O. accent and could speak French.

And Miller brings images of the mountains of Colorado. Ski slopes and Pike’s Peak and male comeradery. “Rocky Mountain High” by other means.

Pabst is Indianapolis on a winter day, drinking beer with a guy who worked in a gray iron foundry and told me all about how it works; how they have to tear down the whole furnace now and again because of “glass” (they call it) buildup. Also, of course, Yankee young women there, first time college attenders, brisk and strong and seemingly impervious to cold.

No craft beer can do that. Poor millenials. They don’t have that. :rotfl:
My father (who turned 89 today) keeps Miller Lite in his house, but he’s not much of a drinker and I always thought it was because he’s so darn parsimonious.

You, on the other hand, may be the most interesting man in the world (from the Dos Equus commercials, based on the first line of your post.) But we all knew that already. 😉
 
I never quite understood the point of ‘hating’ an entire generation. I had a good friend once who said he despised the baby boomers - that was the first time I encountered this kind of opinion, and it baffled me then and still does to some extent.
As FYI - there are a number of books and articles that claim that the baby boomer generation was the worst generation in American history. Reasons sited: selfishness, sexual revolution, hippies, abortion, gay marriage, entitlement, etc. The baby boomers are also even blamed for giving us Donald Trump and the Clintons.

businessinsider.com/how-baby-boomers-became-the-most-selfish-generation-2016-11
esquire.com/news-politics/a1451/worst-generation-0400/
nytimes.com/2012/07/30/opinion/keller-the-entitled-generation.html
bostonglobe.com/ideas/2017/02/26/how-baby-boomers-destroyed-everything/lVB9eG5mATw3wxo6XmDZFL/story.html
oregonlive.com/today/index.ssf/2016/10/how_baby_boomers_epic_self-reg.html
superseventies.com/worstgen.html
amazon.com/Generation-Sociopaths-Boomers-Betrayed-America/dp/0316395781

Just google “baby boomers worst generation” and you will find tons.

There are many who say the millennials are a lot like their grandparents, the baby boomers. I was born in 1977, so I’m neither a baby boomer nor millennial 🙂 Generation X baby!!! 😃
 
I appreciate your response on the definition of millenial. Reading up on it this morning, I saw demographers define the starting birth year in a range from 1976 to 1986 and the ending birth year range from 1995 to early 2000s (with the majority saying 1980/81 to 1995/96).
I am always taken by surprise when I see the official year range for “millennials”. When the term first came up I always assumed it referred to the kids weren’t born until the late nineties-early 2000s. As in, the new millennium. Then I realize I am considered a millennial…😦 😉
 
Muah-ha-ha-ha! Another industry falls before us, like grain before our scythe.
 
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