Millennials are killing the beer industry

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1Lord1Faith said:
I’m still salty about a local grocery store that recently closed
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I’m worried about my favorite grocery; it’s the best place for fresh meat & produce. It’s been holding its own, even after Walmart opened the grocery section, but now a grocery outlet type store will be opening by this winter. They’ll give Walmart a run for the money, but I do hope my store isn’t a casualty. The only other store in town is a Safeway - & I don’t know how they stay in business. I suspect location as it’s the only grocery right in town in walking distance of a number of apartment buildings.

Don’t blame me for getting off the beer topic - 1Lord1Faith brought up grocery stores!

But to keep it on topic, my favorite store has a pretty good beer & wine section. Tho I don’t buy any, I go thru it on my way to the meat.
 
"Dear Generation X and Y.

We have the paper plate industry, the doormat industry, the aluminum siding industry, and the home appliance industry. Deposit five-hundred million dollars by wire to the Millennial Swiss bank account. Or you’ll never see these industries again.

Don’t call the cops. Don’t push us."
 
tomarin said:
So who’s drinking the mass produced beers, I wonder?
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Me.

I actually like Budweiser, which I guess makes me something of a Philistine, judging by the comments above. Now that the hot weather is upon us (at least here in NYC), there’s always some in my refrigerator.

And my brother’s refrigerator is always stocked with Pabst Blue Ribbon - I guess his taste is as bad as mine.

That said, if I’m in a pub, I do like a pint of Guinness once in a while.
 
I’ve never developed a taste for beer. To me it tastes like I remember baby shampoo tasting when the suds would get in my mouth.

I do like limoncello. I would like to try to make my own.
 
Mary_Gail_36 said:
I’ve never developed a taste for beer. To me it tastes like I remember baby shampoo tasting when the suds would get in my mouth.

I do like limoncello. I would like to try to make my own.
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Same here.

I prefer wines, especially Italian wines.
 
Mary_Gail_36 said:
I’ve never developed a taste for beer. To me it tastes like I remember baby shampoo tasting when the suds would get in my mouth.

I do like limoncello. I would like to try to make my own.
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you must have had terrible beer or really good baby shampoo.

My dad used to make limonchello and I remember the process being fairly simple. you should definetly give it a try
 
Inisfallen said:
I actually like Budweiser, which I guess makes me something of a Philistine, judging by the comments above. Now that the hot weather is upon us (at least here in NYC), there’s always some in my refrigerator.

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Mississippi river water. HAS to be the best!.🙂
 
tomarin said:
His is probably brewed in Newark, no?
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Hard to know, but back in my serious beer drinking days in St. Louis, my drinking buddies and I jokingly admired the fact that the water came from the Mississippi. Kind of a local thing, I guess, because at the time the Mississippi was nowhere near as clean as it is now.

We claimed the flavor came from the extra “protein” from all the bacteria in the water. 🙂
 
I believe this, every millennial I know personally does not care for the big macrobrew beers, in fact most of them do not care for beer at all, I guess this is a result of them growing up so sheltered, usually kids start off early drinking beer with friends and at parties, but it seems the millennials were sheltered from most of that.

I also just read the soda industry is down like 30%, this is another drink that millennials shy away from.

Im not surprised by any of this though, industries come and go from generation to generation, tastes and preferences change over time, although I would bet the industries are not going to sit back and accept that, they will probably try to devise some clever scheme to get more millennials (and the next generation) to try and get a taste for their products.

The tobacco industry was faced with this same problem, due to laws and younger people not trying tobacco, they had to come up with something that brought them in, and get them hooked, Ecigs have been pretty successful in that regard, so maybe the big beer companies will come up with something similar.
 
mikekle said:
I believe this, every millennial I know personally does not care for the big macrobrew beers, in fact most of them do not care for beer at all, I guess this is a result of them growing up so sheltered, usually kids start off early drinking beer with friends and at parties, but it seems the millennials were sheltered from most of that.

I also just read the soda industry is down like 30%, this is another drink that millennials shy away from.

Im not surprised by any of this though, industries come and go from generation to generation, tastes and preferences change over time, although I would bet the industries are not going to sit back and accept that, they will probably try to devise some clever scheme to get more millennials (and the next generation) to try and get a taste for their products.

The tobacco industry was faced with this same problem, due to laws and younger people not trying tobacco, they had to come up with something that brought them in, and get them hooked, Ecigs have been pretty successful in that regard, so maybe the big beer companies will come up with something similar.
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At one time many people seemed to drink rye. Then it became known as an ‘old man’s drink,’ now it’s undergoing a resurgence in popularity.
 
Ridgerunner said:
Hard to know, but back in my serious beer drinking days in St. Louis, my drinking buddies and I jokingly admired the fact that the water came from the Mississippi. Kind of a local thing, I guess, because at the time the Mississippi was nowhere near as clean as it is now.

We claimed the flavor came from the extra “protein” from all the bacteria in the water. 🙂
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I’ve heard that the STL has some of the best tasting tap water around (and agree from what I’ve tasted in my travels). Supposedly, we have AB to thank for this as they need a course of good water to make their beers.

My DH loves craft beers and we always seek them out in our travels but he’ll happily drink a Bud light if that’s what available.
 
Ridgerunner said:
Hard to know, but back in my serious beer drinking days in St. Louis, my drinking buddies and I jokingly admired the fact that the water came from the Mississippi. Kind of a local thing, I guess, because at the time the Mississippi was nowhere near as clean as it is now.

We claimed the flavor came from the extra “protein” from all the bacteria in the water. 🙂
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Do they really use river water to brew beer?
 
tomarin said:
At one time many people seemed to drink rye. Then it became known as an ‘old man’s drink,’ now it’s undergoing a resurgence in popularity.
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Yes i have definitely noticed that, its pretty popular right now.

These craft beers may be popular right now, but more than likely one day they will go the same route as the macrobrews, times changes, preferences change over the years, any industry should be able to recognize and adapt to this kind of thing, and also recognize when its time to shut down and move on.
 
kwitz said:
I’ve heard that the STL has some of the best tasting tap water around (and agree from what I’ve tasted in my travels). Supposedly, we have AB to thank for this as they need a course of good water to make their beers.

My DH loves craft beers and we always seek them out in our travels but he’ll happily drink a Bud light if that’s what available.
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Far be it from me to criticize St. Louis water, and I’m not. But living in St. Charles as you do, you may not be aware that the very best-tasting water on the planet is the Mo. Ozark sweet limestone water. 😉
 
tomarin said:
Do they really use river water to brew beer?
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Why not? it gets boiled during the process which would kill any pathogens. This is one reason why beer was safe to drink while the water may not have been back in the middle ages and other time periods through out history.
 
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