Millennials are killing the beer industry

[BoomBoomMancini]

At one time many people seemed to drink rye. Then it became known as an ‘old man’s drink,’ now it’s undergoing a resurgence in popularity.

Yup, Tastes change, what is old is new again, etc.

I think the decline in sales of cheap, macrobrewed beer among the young is attributable to a few things:

1. The recognition that beer is an unhealthy way to get a buzz. Lots of empty calories there.
2. The availability of tons of unique, local microbrews. People want something they see as authentic and local. Hence the popularity of local sourcing and everything becoming 'artisanal".
3. Some element of class snobbery. Among a lot of millennials, drinking a Bud Light is akin to eating at McDonalds. They see it as somewhat low class and trashy. Not saying that’s good or bad, but I think it’s a big part of it.

 

[Xystus]

Yup, Tastes change, what is old is new again, etc.

I think the decline in sales of cheap, macrobrewed beer among the young is attributable to a few things:

1. The recognition that beer is an unhealthy way to get a buzz. Lots of empty calories there.
2. The availability of tons of unique, local microbrews. People want something they see as authentic and local. Hence the popularity of local sourcing and everything becoming 'artisanal".
3. Some element of class snobbery. Among a lot of millennials, drinking a Bud Light is akin to eating at McDonalds. They see it as somewhat low class and trashy. Not saying that’s good or bad, but I think it’s a big part of it.

I like your Bud Light - McDonalds analogy, but not because of the class snobbery angle. It because I dont really like the taste of either but I will consume it if no other choice is avaliable.

 

[tomarin]

Yup, Tastes change, what is old is new again, etc.

I think the decline in sales of cheap, macrobrewed beer among the young is attributable to a few things:

1. The recognition that beer is an unhealthy way to get a buzz. Lots of empty calories there.
2. The availability of tons of unique, local microbrews. People want something they see as authentic and local. Hence the popularity of local sourcing and everything becoming 'artisanal".
3. Some element of class snobbery. Among a lot of millennials, drinking a Bud Light is akin to eating at McDonalds. They see it as somewhat low class and trashy. Not saying that’s good or bad, but I think it’s a big part of it.

A lot of that sensibility was established by the time my generation - that of X - came on the scene, I’d say (with the possible exception of item 1).

 

[Inisfallen]

Mississippi river water. HAS to be the best!.

Any beer made with Mississippi river water has to be better than Iron City beer, which is (or was, anyway) made in Pittsburgh, with water drawn from the Allegheny River, which is where the steel mills dumped their waste.

(It could actually be fine beer, for all I know – I’ve never tasted it. And Bud isn’t just produced in St. Louis – they have breweries all over the place, saves on shipping, I guess).

 

[Padres1969]

I believe this, every millennial I know personally does not care for the big macrobrew beers, in fact most of them do not care for beer at all, I guess this is a result of them growing up so sheltered, usually kids start off early drinking beer with friends and at parties, but it seems the millennials were sheltered from most of that.
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I also just read the soda industry is down like 30%, this is another drink that millennials shy away from.
**
Im not surprised by any of this though, industries come and go from generation to generation, tastes and preferences change over time, although I would bet the industries are not going to sit back and accept that, they will probably try to devise some clever scheme to get more millennials (and the next generation) to try and get a taste for their products.

The tobacco industry was faced with this same problem, due to laws and younger people not trying tobacco, they had to come up with something that brought them in, and get them hooked, Ecigs have been pretty successful in that regard, so maybe the big beer companies will come up with something similar.

Just because Millennials don’t drink macrobrew beers doesn’t mean they’re not drinking beer. In my experience all Millennials I know drink PLENTY of beer. Almost too much IMO. But none of it is that garbage they hawk out of St. Louis, Golden or Milwaukee.

And as for not drinking soda, no shock. Soda is nothing but sugar water and a quick way to Type II Diabetes. And that fact has been hammered home on the younger generation in recent decades. Should it surprise anyone that we were listening and have given up on their products better suited to use as industrial cleaning agents than being consumed by human beings.

 

[Padres1969]

Any beer made with Mississippi river water has to be better than Iron City beer, which is (or was, anyway) made in Pittsburgh, with water drawn from the Allegheny River, which is where the steel mills dumped their waste.

(It could actually be fine beer, for all I know – I’ve never tasted it. And Bud isn’t just produced in St. Louis – they have breweries all over the place, saves on shipping, I guess).

Colorado River water is the best in my humble opinion.

 

[jesucated]

Just because Millennials don’t drink macrobrew beers doesn’t mean they’re not drinking beer. In my experience all Millennials I know drink PLENTY of beer. Almost too much IMO. But none of it is that garbage they hawk out of St. Louis, Golden or Milwaukee.

And as for not drinking soda, no shock. Soda is nothing but sugar water and a quick way to Type II Diabetes. And that fact has been hammered home on the younger generation in recent decades. Should it surprise anyone that we were listening and have given up on their products better suited to use as industrial cleaning agents than being consumed by human beings.

To be fair in Milwaukee has more than 20 different breweries within city limits. Most of those produce microbrews, and some are very highly regarded.

 

[Otar_Mendes]

Good. Maybe they should drink kombucha instead

 

[poche]

As if I needed another reason to hate millennials.

businessinsider.com/millennials-are-killing-beer-2017-7?utm_source=feedly&utm_medium=webfeeds

Why should you care? That just means there is more beer for you.

 

[stinkcat_14]

Why should you care? That just means there is more beer for you.

Demand goes down, prices decrease. What could be better than that?

 

[DignumEtJustum]

Millennials are actually the best generation.

What?! As an unfortunate member of that group I must vehemently disagree. Any group that thinks it’s kosher to walk around with their faces buried into a 4 inch screen all day needs a big kick back to the dimension of reality.