A basic rule of capitalism is that a product is only worth what a willing seller will sell for and a willing buyer will buy for.
And that is a dubious idea of “worth”. Basically what it amount to is a “take it or leave it” philosophy which can lead to gross unfairness in pricing. Anyone who makes a purchase,no matter how absurdly overpriced the product may be,can be considered a “willing buyer”,simply on account of the fact that he made the purchase.
So by that standard,a company that sells bread or medicine in a poor region where there is not much government regulation or competition from other businesses can charge as much as the people of that region can cough up. They have to take what they can get. Willing seller,willing buyer. Fair deal.
Starbucks offers scones and cookies and cakes; I do not purchase them because I do not feel they are worth the cost. I do, however, purchase coffee there occasionally because I am willing to pay the price they charge. I also have a latte machine at home; I felt the price they charged me ofr it was fair; in fact, given the amount of coffee that has gone through it, at a cost per cup, it is about a penny (U.S.) or less. And they made a profit! Was I ripped off? What a joke! O course not! Do they maximize profit? They better had, because if they don’t, they will only be a footnote in an undergraduate course in economics.
I doubt that’s the kind of maximization of profit he had in mind.
Maximization of profit to what you seem to think is an immoral level, in the real economic world only occurs when there is verly limited supply and large demand. And where there is large demand, someone else is going to find a way to do the same thing; and the net result is called “competition”; I suppose you think that is immoral too somehow. But that competition is what drives down prices.
It isn’t just where there is a limited supply or a monopoly on a product that there is immoral profit-making. When businesses are competing with each other,then they often engage in duplicity,shabbiness,rudeness,arrogance. And the people who work in those businesses often get nasty
with each other because there is competition within the company.
eir original sin with them into their careers,and their character flaws are manifested in their business dealings.
If the owner of a business is a habitual liar,or greedy,or manipulative,or ruthless,then those flaws will characterize the business.
The bigger the business,the greater the scope and opportunity for immorality.