Mormon PR Campaign: Do Good Individuals Equal A Good Church?

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I had a question about the new LDS’ PR Campaign, so I’ll ask it here instead of starting a new thread.

I was curious to know if one reason for seeing and hearing so many commericals (TV and radio) and billboards to join the LDS church was because their number of members and converts are decreasing? I have lived in Colorado my entire life and until recently I have never seen or heard this much advertising for the Mormon Church. I would be interested to know if that could be one of the reasons, if they are just honestly trying to recruit more members or both.

On a side note, I noticed that the Mormon TV ads “I’m So and So and I’m a Mormon” were ripped off from the Freemasons. I watched a special on the Discovery Channel from 2007 regarding Freemasons and they ended the show with “I’m So and So and I’m a Freemason.”
 
I had a question about the new LDS’ PR Campaign, so I’ll ask it here instead of starting a new thread.

I was curious to know if one reason for seeing and hearing so many commericals (TV and radio) and billboards to join the LDS church was because their number of members and converts are decreasing? I have lived in Colorado my entire life and until recently I have never seen or heard this much advertising for the Mormon Church. I would be interested to know if that could be one of the reasons, if they are just honestly trying to recruit more members or both.

On a side note, I noticed that the Mormon TV ads “I’m So and So and I’m a Mormon” were ripped off from the Freemasons. I watched a special on the Discovery Channel from 2007 regarding Freemasons and they ended the show with “I’m So and So and I’m a Freemason.”
Well I cant speak specifically as to their motivations. I can only speak to some of the facts that I know about what is going on.

There are an increasing numbers of LDS who are formally resigning their memberships. When I formally resigned mine back in '98 Greg Dodge didnt have much of a staff. He was the head of membership records in Salt Lake.

Thru the next decade his staff size increased quite a bit specifically to handle all the resignation requests that were coming.

Like all organized religions they are seeing a serious decline in active membership participation. When I was an RS pres my activity rate of the ladies in my ward was at about 33%…Most on the rolls werent even known to those of us in our ward at the time…That was in the late 80’s. I can only assume its worse now…

And as with any religious group, and esp those that tithe like LDS, they are taking a serious financial hit the less people are tithing.

Gordon Hinkley really understood PR both when he was in the 1st Pres and then as Pres. It was his forte. So I figure that the LDS ads are a continuation of that coupled with it’s decline in their ward house attendence.

What I find the most curious about your post is that you are in Colorado. Not technically the “Mormon corridor” but about as close as you can get. If the LDS church is spending money on media ads in YOUR state, they gotta be hurting.
 
Well I cant speak specifically as to their motivations. I can only speak to some of the facts that I know about what is going on.

There are an increasing numbers of LDS who are formally resigning their memberships. When I formally resigned mine back in '98 Greg Dodge didnt have much of a staff. He was the head of membership records in Salt Lake.

Thru the next decade his staff size increased quite a bit specifically to handle all the resignation requests that were coming.

Like all organized religions they are seeing a serious decline in active membership participation. When I was an RS pres my activity rate of the ladies in my ward was at about 33%…Most on the rolls werent even known to those of us in our ward at the time…That was in the late 80’s. I can only assume its worse now…

And as with any religious group, and esp those that tithe like LDS, they are taking a serious financial hit the less people are tithing.

Gordon Hinkley really understood PR both when he was in the 1st Pres and then as Pres. It was his forte. So I figure that the LDS ads are a continuation of that coupled with it’s decline in their ward house attendence.

What I find the most curious about your post is that you are in Colorado. Not technically the “Mormon corridor” but about as close as you can get. If the LDS church is spending money on media ads in YOUR state, they gotta be hurting.
I could only agree with your ‘justification’ if the ads were aimed at ex-members, like the “Catholics come home” ads I’ve seen.

Since the LDS ads are targeted at non-LDS, the ads are to alter the image or brand in the eyes of the general public.
 
On a side note, I noticed that the Mormon TV ads “I’m So and So and I’m a Mormon” were ripped off from the Freemasons. I watched a special on the Discovery Channel from 2007 regarding Freemasons and they ended the show with “I’m So and So and I’m a Freemason.”
The I’m “X” and I’m a “Y” is not very original, it’s been around and well used.

If the mormons were inspiried by anyone, it was probably the mainstream “I’m a PC” ads by Microsoft. There would be good research available on how effective this strategy was for Microsoft in changing perceptions.
 
It is interesting that attitudes towards Mormons and Muslims are very similar.
While the levels of appeal are similar, I think the reasons underlying these levels are very different. Islam seemed to pick up a lot of top-of-mind comments on the “devout/fanatic/violent” axis, while Mormonism got tagged for “polygamy/bigamy”.
 
And the misconceptions of Mormons as polygamists are inaccurate.
While the levels of appeal are similar, I think the reasons underlying these levels are very different. Islam seemed to pick up a lot of top-of-mind comments on the “devout/fanatic/violent” axis, while Mormonism got tagged for “polygamy/bigamy”.
They need to focus on one male and one female marriage model. 🤷
 
I find that most LDS mothers are stay-at-home moms here in Utah. (I happen to agree that mothers should be at home at least until children are in school).

What is notable is the cookie-cutter look of the LDS. Very similar hairstyles, clothing, home decor…Actually, it is very clean-cut and attractive, just so very different from other parts of the country where there is a lot of diversity.

I have noticed more LDS men sporting facial hair and more trendy clothing (as opposed to preppy) and felt that it was an attempt to “hip up the image.”

It is all too contrived. Too focused on image.

I guess I don’t understand a religion that needs to advertise???
Then you must have missed the best commercials on television several months ago. The Catholic Church had the best commercials ever about coming home to the Church.

I did not think those commercials were overly contrived, too focused on image, etc. It focused on the best that the Church has to offer. Are you saying that there is something wrong with churches advertising or was this just something you had against Mormons?

If you have not seen the Catholic commercials; then you need to. They are outstanding. I am only sad that they are no longer on TV to my knowledge.
 
And the misconceptions of Mormons as polygamists are inaccurate.
I’m not sure if you intended this comment as sarcasm, but certainly there is a historical component to Mormon polygamy, as well as the smaller, splinter groups that still practice today, to say nothing of TV shows like “Big Love”, all of which contribute to people associating that practice with Mormonism (as distinct from what Mormonism actually teaches).

It is interesting to note that many Islamic cultures currently practice polygamy, yet that wasn’t top of mind when people think of Islam.
 
No, for once, not intended as sarcasm. They do not practice polygamy, and excommunicate those who do. However, they do retain polygamy-related theology, and women in LDS culture do not have as many rights as** we women in Catholicism** have. (Emphasis to clear up a misunderstanding.)
It is interesting to note that many Islamic cultures currently practice polygamy, yet that wasn’t top of mind when people think of Islam.
Yes, a very interesting inconsistency. :confused:
 
I could only agree with your ‘justification’ if the ads were aimed at ex-members, like the “Catholics come home” ads I’ve seen.

Since the LDS ads are targeted at non-LDS, the ads are to alter the image or brand in the eyes of the general public.
Todd, I do see the point you are trying to make, but Paul mentioned he lives in Colorardo. COLORADO. Not specially known as the Mormon Corridor but right next door. My first year at BYU I had 2 roomates from Grand Junction. My second year there I had a friend who I spent Thanksgiving with with her family in Aurora.

Coloradoians dont really need to be “marketed” too with TV and radio ads…JMO…
The LDS population in Colorado, at least when I was living in UT in the 80’s was well populated with Mormons. 🙂
 
Todd, I do see the point you are trying to make, but Paul mentioned he lives in Colorardo. COLORADO. Not specially known as the Mormon Corridor but right next door. My first year at BYU I had 2 roomates from Grand Junction. My second year there I had a friend who I spent Thanksgiving with with her family in Aurora.

Coloradoians dont really need to be “marketed” too with TV and radio ads…JMO…
The LDS population in Colorado, at least when I was living in UT in the 80’s was well populated with Mormons. 🙂
This was classic brand advertising - found the below on salon.com indicating they ran in 9 markets only. Maybe they will expand their reach if the research proves they were effective.
If you’re a resident of one of nine seemingly randomly selected mid-sized (mostly) non-coastal American cities, you’re the lucky audience for a new series of commercials advertising… Mormons. They are not quite explicitly ads for the Church of Latter-day Saints, they are just ads for Mormons, themselves. They are about how Mormons are regular people who enjoy things like surfing and riding motorcycles.
Here in New York, there’s no evidence this is happening. But I just spent a week out in the heartland, and it was inescapable. The ads are running in “Baton Rouge, Colorado Springs, Jacksonville, Pittsburgh, Rochester, Oklahoma City, St. Louis, Tucson and Minneapolis.”
 
While the levels of appeal are similar, I think the reasons underlying these levels are very different. Islam seemed to pick up a lot of top-of-mind comments on the “devout/fanatic/violent” axis, while Mormonism got tagged for “polygamy/bigamy”.
OK, I’m having some real difficulty with this one. LJ is claiming that the attitudes toward Mormons and Muslims are the same–interesting, but are they? If so, why?

When was the last time you heard of a Mormon extremist strapping a bomb to his chest and blowing up day care centers?

When was the last time you heard of a Mormon hijacking planes and flying them into buildings, killing thousands of innocent people?

When was the last time you heard of a member of the CoJCoLDS refuse to allow a woman to vote, or stone her for being with a man not her relative?

When was the last time you heard of a Mormon who insisted that women wear hijabs, or not drive cars…or anything even remotely similar?

When was the last time you heard a Mormon deny that Jesus is the Christ?

Can you, honestly, justify a statement as irresponsible as this, which equates the violence and terrorism committed by extremist Muslims to what Mormons do, or believe?
 
No, for once, not intended as sarcasm. They do not practice polygamy, and excommunicate those who do. However, they do retain polygamy-related theology, and women in LDS culture do not have as many rights as** we women in Catholicism** have. (Emphasis to clear up a misunderstanding.)

Yes, a very interesting inconsistency. :confused:
You have GOT to be kidding.

…and I will admit that right now, I am very, very angry. I am having some—difficulty–writing words that won’t get my account yanked, that’s how angry I am.

Catholics have not been, historically, known for being really fond of women’s rights–but Mormon women were voting and had equal rights with men in terms of property from the beginnig.
Would you care to share with us, LJ, what ‘rights’ Catholic women have that Mormon women do NOT have?

Give me one.
Just one.

G’head.
 
There are many Catholic women through out history who were progressive in the advancement of women and women’s education.

My patron saint, Angela de Merici, foundress of the Ursulines, is one of them.

catholic.org/saints/saint.php?saint_id=21
Indeed–and isn’t that one of the reasons that they were Saints? Nobody is made a Saint because they were doing what everybody else was.

LJ’s claim was that Catholic women have more rights (whatever the definition of ‘rights’ might be) than Mormon women. That is certainly not true in any political sense–and I certainly don’t see how it’s true in any religious sense, either.

I can tell you one thing…the idea of Sharia law in Utah is about as ludicrous a thought as I can imagine: you want to know how MORMONS feel about women’s rights? I think one if the best stories about this is the process of getting statehood for Utah.

You see, the US government told the state of Utah that, in order to become a state, the right of women to vote had to be removed from them. See–Mormon women have had that right since the very beginning, and that right was codified into law into every community and area in which Mormons had a majority. Women had the legal right to vote in the Utah Territory.

Utah wanted to become a state. So., having been given the promise by the men (and the church) that if they did this, it would be instantly fixed as soon as possible, Utah women voted to give up their rights in this matter. The Feds approved statehood—and the first thing that was addressed and approved at the State Constitutional convention was the matter of women’s sufferage. That right was given right back to the women who understood how their religion thought of them, expected that their trust would not be betrayed—and it was not.

It was an incredible gamble that those women took–an incredible display of faith, and quite a statement about what the Mormon church thinks about the rights of women.
 
Indeed–and isn’t that one of the reasons that they were Saints? Nobody is made a Saint because they were doing what everybody else was.

LJ’s claim was that Catholic women have more rights (whatever the definition of ‘rights’ might be) than Mormon women. That is certainly not true in any political sense–and I certainly don’t see how it’s true in any religious sense, either.

I can tell you one thing…the idea of Sharia law in Utah is about as ludicrous a thought as I can imagine: you want to know how MORMONS feel about women’s rights? I think one if the best stories about this is the process of getting statehood for Utah.

You see, the US government told the state of Utah that, in order to become a state, the right of women to vote had to be removed from them. See–Mormon women have had that right since the very beginning, and that right was codified into law into every community and area in which Mormons had a majority. Women had the legal right to vote in the Utah Territory.

Utah wanted to become a state. So., having been given the promise by the men (and the church) that if they did this, it would be instantly fixed as soon as possible, Utah women voted to give up their rights in this matter. The Feds approved statehood—and the first thing that was addressed and approved at the State Constitutional convention was the matter of women’s sufferage. That right was given right back to the women who understood how their religion thought of them, expected that their trust would not be betrayed—and it was not.

It was an incredible gamble that those women took–an incredible display of faith, and quite a statement about what the Mormon church thinks about the rights of women.
I’m well aware of Mormon women’s history Diana. 👍 Not only was I one once, I was even a Utah Mormon woman at that.

Having been both a devout Mormon woman, and now a devout Catholic woman, I guess I can see when broadstrokes are being made is all.

Mormon history is understandably very limited to just under a tad of 2centuries.
Catholic of course is much longer.

Not sure what LJ ment by “women’s rights” but both faith traditions can claim, and rightfully so, that, if a close study is made, women certainly have had rights.

Of course a clear understanding of the theology needs to be had as well, and well as, like you suggested, what is ment by “rights”.

Women have long been a force for great good and progress in the Catholic church and a study of many of it’s women point to that.
 
I’m well aware of Mormon women’s history Diana. 👍 Not only was I one once, I was even a Utah Mormon woman at that.
The story wasn’t only written to you, Marie. 😉 I actually didn’t trust myself to respond directly to LJ, I guess.
Having been both a devout Mormon woman, and now a devout Catholic woman, I guess I can see when broadstrokes are being made is all.

Mormon history is understandably very limited to just under a tad of 2centuries.
Catholic of course is much longer.
Yep…which of course makes it a little…dangerous? To proclaim that Catholics have given women more ‘rights’ than Mormons have. There’s a lot more interesting stuff to look at in Catholic history, y’see, to raise an eyebrow at when someone decides that Mormons women are downtrodden comparatively. 😉

Not sure what LJ ment by “women’s rights” but both faith traditions can claim, and rightfully so, that, if a close study is made, women certainly have had rights.
Of course a clear understanding of the theology needs to be had as well, and well as, like you suggested, what is ment by “rights”.
Yep, that one has got to be defined!
Women have long been a force for great good and progress in the Catholic church and a study of many of it’s women point to that.
This is true.

Again, though…the history of these fine women has been a history, mostly, of them struggling against the standard operations, more’s and traditions of the church–at least when you talk about women whose work is with and for women. That’s part of what made them exceptional, and in many cases, Saints. This does not in any way disparage those women–but it says a lot about the society in which they dwelt, that their work was so unusual that engaging in it made them Saints.

When I was first in college, a very long time ago, I was in a history class. This was at a time when "women’s studies’ was first getting a toe hold in academia, and I had to take a class. I remember vividly a guest speaker going on about how mind numbed cults were who kept their women down, brain washing them so that they never even thought of going against their leaders.

She started in on the Mormons. I took it for awhile (a lot longer than I would do now, but I was only 20 at the time…) until she started talking about how there were NO suffragettes in Utah at the turn of the century. She went on and on about how downtrodden these Mormon women were, and remained; why, she wouldn’t be surprised if she found out that Mormon women were not allowed to go to college. At the end of her diatribe, she asked for questions…and she was inundated with them, from girls who simply accepted every silly syllable she had uttered. She finally called on me.

I asked her exactly when that constitutional amendment had passed, again…she looked at me like I was utterly illiterate. I then asked her…have there been any ‘votes for women’ activists since the amendment was passed? She said well, no…feminists, having won that one, went onto other matters. Then I said “OK then, it’s not because they were too brainwashed?”

“No…” By then I think she thought she was dealing with a brain-damaged student.

“Well, by 1920, Mormon women had been voting, legally, for close to 60 years–longer than any other group of American women. Tell me; why do you think there weren’t any suffragettes in Utah, again?”

The meeting ended very quickly.

I haven’t seen a statement that stupid since…until some idiot here decided to accuse the US of massacring thousands of Mexicans in their conquest of California–at the hands of the Mormon Batallion. (which, though it does still hold the record for the longest single military march in history, still only saw one ‘battle,’ during which they defended themselves against a bunch of wild cattle whose bulls decided they wanted to eat the wagons. Casualties…10-15 bulls.)
 
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