The association of cheap, downmarket beer with Brobdingnagian drinking contests is so legendary among certain social groups (mostly younger ones) as not to need further comment. I’ve heard such contests described as “bonding activities”, and all I can say is, I can think of so many other, much more worthwhile, much more wholesome ways to bond with one’s fellows — hunting, working out together in the gym, going hiking, running marathons, volunteering for organizations such as Habitat for Humanity, charity fundraisers, riding dirtbikes or ATVs, going to sporting events or NASCAR, the possibilities are endless.I associate this type of behavior with binge drinking. I’ve always been amazed that binge drinkers often can’t stand to taste the beverages they quickly imbibe. These are the same people who will never develop a taste for dry wines or craft beers. You may as well just give them Mogen David or Manischewitz to guzzle down along with the cheapest vodka. The good stuff is wasted on them.