Burger King sells gay pride Whopper

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As a marketing tactic, I don’t think gay pride is appropriate, but the bottom line is they are hoping this will make them money.
Believe me, I am glad I’m not working in that branch myself. Not so much for the moral dilemma but for the fact that gays are a demographic I’m more used to making light jokes about than sympathizing. (Lesbians may be a different story but that’s for another thread.)

The thing is people think marketing is just some filthy corporate conspiracy. It is not. Like any department, it’s another essential organ to the business’ body.

I find a lot of people are just clueless about how much power being a customer can be and more than that, being part of a much larger demographic. If you think one fat wallet packs a whopper (pardon the pun), try a whole mob of them. There you’ll see why businesses seem to ‘sell out’ so easily to the 1%/99% or whatever percent pays for your paycheck.
 
Absolut vodka is also promoting PRIDE in their ad campaigns, complete with a rainbow. Saw the banner in a pub during the US World Cup game. All I could think about is how quick corporations are to make money off of these trends. Also made me think how much social pressure is being applied here, particularly on younger straight and gay adults, to be “cool” i.e. accepting. It would be really hard to stand up against that atmosphere. Incredible pressure to conform - a real herd mentality 😉 (not to be uncharitable). Thinking exactly like everyone else is the new “cool” mandate. It’s sad to see that kind of social and emotional manipulation of people. But it’s clear why many people are afraid to speak their minds on issues like marriage. They think there is something wrong with them if they question it. That’s what our culture is telling and selling them.
 
Absolut vodka is also promoting PRIDE in their ad campaigns, complete with a rainbow. Saw the banner in a pub during the US World Cup game. All I could think about is how quick corporations are to make money off of these trends. Also made me think how much social pressure is being applied here, particularly on younger straight and gay adults, to be “cool” i.e. accepting. It would be really hard to stand up against that atmosphere. Incredible pressure to conform - a real herd mentality 😉 (not to be uncharitable). Thinking exactly like everyone else is the new “cool” mandate. It’s sad to see that kind of social and emotional manipulation of people. But it’s clear why many people are afraid to speak their minds on issues like marriage. They think there is something wrong with them if they question it. That’s what our culture is telling and selling them.
No offense but a couple centuries ago, Christianity was the herd mentality and who do you think profited the most from them? These are the same corporations that now profit from those of another herd.

So people make money from the herd and that in turn keeps the herd fed. Maybe Christians should buy more vodka instead of picket signs. 👍

Ever heard of the 80/20 rule? I’m often baffled that religious people don’t apply this to their advantage because that’s exactly why they’re losing businesses to the gay agenda. Every business guru will tell you that your best customers represent the biggest source of revenue. You neglect that at your own peril. No buts!

You don’t give them the most money. That’s why they can easily choose to ignore you and not the secular, GLBT crowd. Because without money, they can’t stand. You want your demographic to make a real difference? Be the 80%. Take that position back. Give them a reason to worship you as their patrons. In other words, do what the gays are doing to you before they end up doing it better.
 
As for me, I am going to boycott Burger King and it doesn’t matter to me that this has only occurred in a single franchise. I wouldn’t be surprised to see many other Burger King franchises do this same thing.

Also, I really don’t think that marketing can excuse this. They could have increased their sales in other ways that don’t involve endorsing a hot button issue like the homosexual agenda.
 
Also, I really don’t think that marketing can excuse this. They could have increased their sales in other ways that don’t involve endorsing a hot button issue like the homosexual agenda.
Have you worked in BK’s marketing department? Have you worked in marketing at all? Maybe BK had an alternative. Maybe they didn’t. You won’t know but it’s certainly not as simple as you make it sound.
 
No offense but a couple centuries ago, Christianity was the herd mentality and who do you think profited the most from them? These are the same corporations that now profit from those of another herd.

So people make money from the herd and that in turn keeps the herd fed. Maybe Christians should buy more vodka instead of picket signs. 👍

Ever heard of the 80/20 rule? I’m often baffled that religious people don’t apply this to their advantage because that’s exactly why they’re losing businesses to the gay agenda. Every business guru will tell you that your best customers represent the biggest source of revenue. You neglect that at your own peril. No buts!

You don’t give them the most money. That’s why they can easily choose to ignore you and not the secular, GLBT crowd. Because without money, they can’t stand. You want your demographic to make a real difference? Be the 80%. Take that position back. Give them a reason to worship you as their patrons. In other words, do what the gays are doing to you before they end up doing it better.
You’re talking a libertarian’s notion of the free market, not mine. I’m a Catholic. I think man doesn’t live by bread alone. And certainly not by vodka. 😉
 
You’re talking a libertarian’s notion of the free market, not mine. I’m a Catholic. I think man doesn’t live by bread alone. And certainly not by vodka. 😉
You know it’s so easy to think you’re so religiously/spiritually above even a big fastfood brand when you don’t make the case of even running one yourself.
 
Believe me, I am glad I’m not working in that branch myself. Not so much for the moral dilemma but for the fact that gays are a demographic I’m more used to making light jokes about than sympathizing.
Seriously? You’re more comfortable making jokes about those who are gay than sympathizing with them? I really hope I’m misreading that.
 
I’m just glad we have In-N-Out, where the burgers are gender neutral and delicious!
 
I’m just glad we have In-N-Out, where the burgers are gender neutral and delicious!
One of the problems with living east of the Rockies: No In-N-Out. There are days I would happily give a a limb for a Double-Double Animal style, animal fries and a chocolate shake. For the drink, I’d have to go with a lemonade from Hot Dog On a Stick, though.
 
One of the problems with living east of the Rockies: No In-N-Out. There are days I would happily give a a limb for a Double-Double Animal style, animal fries and a chocolate shake. For the drink, I’d have to go with a lemonade from Hot Dog On a Stick, though.
You know about the “secret menu” :). What’s up with those goofy uniforms at Hot Dog on a Stick?
 
In looking at things more closely, although this did just happen at one location for a brief period of time, it is something that apparently has the support of the corporate office as evidenced by the fact that the official Burger King YouTube channel has posted a video about it.

Still, I’d say the way that these franchise businesses go, I’d be hesitant to fault every individual franchise for the actions of the corporate office.

I know that it’s easy to get riled up whenever we hear the words “gay pride” or see a rainbow outside the context of an ark filled with animals. But I think it’s worth thinking about finding another way forward.

The knee-jerk reactions are understandable. There is a lot of baggage that I think we all carry, and, often enough, not without good reason. But if we want the wider culture to take seriously the fact that the Church really does teach respect for the dignity of persons – including those of homosexual orientation – then we are going to have to bend a little and find points of common ground. This will be hard. This will lead to some misunderstandings whereby some think we have “caved” on the moral teachings. But I really don’t see another option if we want to reach out with the Gospel message. The misunderstandings can be clarified later. If we want people to open the doors of their heart, though, they are going to have to see love waiting for them on the other side.

So this might mean that – rather than putting up our usual defenses – we take something like this at face value and say, “Yes, I agree. We are all the same inside because we are all made in the image and likeness of God.”

Just some food for thought (for myself as much as anyone else). I’ll get off my soapbox now. :o
 
Seriously? You’re more comfortable making jokes about those who are gay than sympathizing with them? I really hope I’m misreading that.
I read it as a honest admission of the poster’s life. Many of us have likely spent more time telling crude or even not-crude jokes about a lot of things rather than sympathizing with them. Not a defense of that, but an acknowledgement.
 
I read it as a honest admission of the poster’s life. Many of us have likely spent more time telling crude or even not-crude jokes about a lot of things rather than sympathizing with them. Not a defense of that, but an acknowledgement.
A lesbian walks in a bar… Oh, never mind.
 
A lesbian walks in a bar… Oh, never mind.
Reminds me of a joke I heard during the last election:

A conservative, a moderate, and a liberal walk into a bar, and the bartender says “What’ll it be, Mitt?”
 
Reminds me of a joke I heard during the last election:

A conservative, a moderate, and a liberal walk into a bar, and the bartender says “What’ll it be, Mitt?”
A pair of jumper cables walks in a bar. The Bar tender says “Ill serve you but don’t you start anything”!
 
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