Gillette ad furor

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The whole “offended by a message of respect” thing is itself offensive.

I’m not offended by people making a “Values” ad.
I AM offended by people using a “message of respect” to push an unrelated commercial product. How manipulative.

And if one disagrees with the particular ad or the manipulative use, then one is criticized for supposedly being against the underlying principle of respect. How unfair.

Just imagine a more controversial message like “real men support their female partner’s decision to get an abortion” or “real men vote a certain way”. We’ll see these ads too eventually I’m sure.

I’m sure lots of people will wish to argue this now so I will wish all of you Happy Saturday as I have said my piece. Have a nice day.
 
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Then you are lucky. I’ve witnessed it many times—and experienced it.
 
Tis_Bearself said:
the Gilette ad could be interpreted to mean that most men excuse bullying or rape committed by other men.
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Of course it could be. But it cannot be reasonably interpreted that way.
Tis_Bearself said:
A guy buying a razor (or even a woman buying a razor) wants to buy a razor, for grooming purposes. He doesn’t want to engage in a social justice issue/debate as part of his purchase, and he shouldn’t have to.
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You may think that, but it is not clear that this is an enduring truth. Especially among millennial there is an interest in the social justice missions of the people that they do business with, and interest among new entrepreneurs of espousing such a mission. Unless this works out vastly different than the way the things did for Nike when they featured Kapernick, we will probably see more of this type of advertising in the future.
 
One good thing, I guess about the creeping into everyday parlance of new, made up pejoratives like “toxic male,” “woke,” and “mansplaining” is soon they’ll be trivialized to the point of meaninglessness. I already hear teens mocking “mansplaining.” It doesn’t take long.
 
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dvdjs said:
Of course it could be. But it cannot be reasonably interpreted that way.
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Obviously most viewers do interpret it that way, whether the ad writers intended that or not. Oops Gillette. Fail!
 
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Votes on the YouTube video itself. Even more telling, and probably more accurate, is the ratio of unfavorable to favorable comments. About 9 or 10 to 1, I’d say.
 
The implication is that other razor Manufacturers aren’t “woke” like Gillette. Therefore, you should buy Gillette.
Speaking of “woke,” it’s coffee time. Coffee with extra creamy whipped cream. Fresh out of soy.
 
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Whenever the commercial shows mixed races the Black man is the good guy and the White guy the bad guy. It has Black men stopping White men from acting poorly. It has no White men stopping Black men from acting poorly. The ad isn’t nearly as bold as the creators think.

And I do believe there is a short and long version.
 
prayerrider said:
Obviously most viewers do interpret it that way, whether the ad writers intended that or not. Oops Gillette. Fail!
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Maybe most on CAF. But as we’ve seen time and again, the level of “I’m offended” here is usually noticeably higher than in the general population.
 
prayerrider said:
It seems like a message in search of an audience, in that sense.
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It’s based largely around the stories that came out during the MeToo movement, which was full of anecdotal experiences of women being cat called and worse.

But it also touches on what boys experience. Boys who are bullied are often expected to fight back, not look for someone to help. I know I had to deal with that because the teachers wouldn’t care unless I did. Of course, we would both get in trouble, but it was the only way to get them to back off for a time.
 
prayerrider said:
Every time I search “Gillette” now, a zillion "Harry’'s ads pop up. lol!
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Advertisers can bid for words. It’s not uncommon for advertisers to purchase ad space for words associated with competitors.
 
I pounded a kid’s face in 7th grade for repeatedly bullying me. Yeah, I got in some minor trouble at school. No repercussions at home. My step-dad was a football coach.
 
prayerrider said:
I regularly interact with men involved in typically very “masculine” pursuits including football coaches and gun owners and hunters. I have witnessed the kind of behavior exhibited in this video…zero times. I’ve never heard any of these men speak of women in crude terms, or as sexual objects.
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And yet when it was revealed that our president spoke of women this way, we were told it was “locker room talk” and “all guys do it.” Which is it?
 
No need to time. It doesn’t take long to purchase a word or phrase. The popularity of searches including searches for phrases associated with competitors can be monitored. This is what Gillette looks like over the past 7 days.

(Please Note: This uploaded content is no longer available.)
 
Regular_Atheist said:
but I can’t believe you’ve never seen men cat calling. Maybe if you’ve never left the house past 9pm, and even then I’ve seen it happen during the day.
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I’ve seen it in the movies several times, so it must be true… right?
 
Are you convinced that all men talk about women this way when women aren’t around?
 
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