Gillette ad furor

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exnihilo said:
I use a double edged safety razor but I really want to try a straight razor someday. I have my wife’s great grandfathers but it was in awful shape. I started restoring it but stopped. I think I would have to take too much off the blade due to nicks.
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I bought a couple used straight razors, they are interesting. I was challenged with getting them sharp enough to deliver. It’s probably worth buying new or getting them professionally sharpened.

I thought the safety razors a good compromise, they work well and the blades are cheap online. Challenge for me was to sample several blade brands to find the one I liked.
 
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I don’t see anything wrong with the ad except for Gillette trying to make money off of a serious issue and a problem they themselves helped perpetuate and likely will continue to do in the future.
 
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I won’t be surprised to see Gillette’s market share drop even further.
 
Theo520 said:
I bought a couple used straight razors, they are interesting. I was challenged with getting them sharp enough to deliver. It’s probably worth buying new or getting them professionally sharpened.

I thought the safety razors a good compromise, they work well and the blades are cheap online. Challenge for me was to sample several blade brands to find the one I liked.
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I bought water stones years ago because I wanted to learn to sharpen any blade on my own. I’ve just yet to actually take it up. ☹️

Yes, safety razors are a great compromise. They are cheap, and safer than a straight razor. I just switched to them this summer and wished I had started years ago. Using shaving soap has also been a great change for me.
 
You’d have to address that question to Gillette Corporate, though I suspect they’re especially busy right now. 😉
 
prayerrider said:
You’d have to address that question to Gillette Corporate
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I addressed it to you because this is am important part of the evidence needed to substantiate your claim about what people are inferring when they see the ad.
 
I don’t see the direct connection between market share and YouTube likes and dislikes, which are readily accessible following the video. No inference required–video viewers dialike the video at a nearly 2:1 ratio. Negative comments exceed positive comments at a far greater ratio. Facts.
 
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prayerrider said:
YouTube likes and dislikes
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I already noted that you tube likes and dislikes are not sufficient to substantiate your claim about what people are inferring when they see the add. A million, who have expressed themselves on You Tube are a drop in the bucket of their market.
 
Video viewers dislike the video at a nearly 2:1 ratio. Negative comments exceed positive comments at a far greater ratio. Anyone can spin these results anyway they like, it simply won’t change these facts.
 
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prayerrider said:
Video viewers dislike the video at a nearly 2:1 ratio.
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The You Tube commenters and likers/dislikers are a small fraction of the people who likely have seen the ad, let alone those who use the product.
prayerrider said:
Anyone can spin these results anyway they like
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Precisely: an inference about what people are making of this ad, requires data that actually support it, not just spun factoids.
 
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Video viewers dislike the video at a nearly 2:1 ratio. Negative comments exceed positive comments at a far greater ratio. Anyone can spin these results anyway they like, it simply won’t change these facts.
 
If this ad had been tweaked and paired with a bullying incident rather than the recent push against Toxic Masculinity it would be getting likes instead. Gillette screwed up by pushing social justice instead basic decency.
 
They don’t even call it an ad. They call it a “short film” as if it’s art, not a sales pitch wrapped in leftist-feminist SJW propaganda. They even say it’s part of their “campaign.”
Now they’re getting repeatedly cracked in the mouth about it. Too bad. 😎
 
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prayerrider said:
video viewers dialike the video at a nearly 2:1
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Small correction. That should probably say “video viewers that voted.” When I last looked there were 22 million views and 1 million votes. So there are stats on video viewers that voted, which at the time was 4.5% of video viewers.
 
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