I think it says alot about Fox, as a business. They are effective in targeting their audience, as a business should.
It also raises a question I’ve had about the other primary news channels. It’s clear they have a bias to the left yet they’ve chosen not to shift more to the middle. They seem to be driven more by ideology than basic business sense.
They could readily move more to the center and do journalism with integrity, but they stay left in spite of the viewership implications.
I think you raise some pretty good points. Fox has not only targeted their audience well, but they have kept others out of their niche, which good businesses also. The left has lots of choices and they are all about the same. Fox is the only game in town for the right in terms of a full-service TV news organization.
I think the left-leaning outlets not moving to the center reflects the audience also. Look at the Democrats that make up most of their viewers. They are not moving to the center. Every indication is that for the midterms, they are going to double-down on moving farther left. And some people are predicting a Trump/Sanders contest in 2020. That, despite that even liberal pundits are calling that a recipe for ensuring Trump gets a second term.
I think Hillary set the stage. The DNC has clearly adopted an interesting two-part strategy that is paradoxical: One one hand, raise all the money you possibly can from big donors. On the other hand, appeal to the poorest voters as your base. Hillary spent roughly twice as much as Trump in 2016. She was at fundraisers while Trump was at voter rallies. Yet her media strategy was to buy a lot of ads depicting Trump as an elitist. She is gone, but the party structure is still set up that way. So to get back to the news media, that the audience they see their success as tied to.
As far as journalistic integrity, I think the new left view on that was expressed by Christiane Amanpour at the 2016 International Press Freedom Awards right after Trump won the election. She basically said that now the job of the press is no longer to be fair, or neutral, or just to report the facts, but to “report the truth.” Of course that begs the question, “Who’s truth?” Well, hers of course. Facts are facts, but truth is a judgement call. And she is not giving the audience credit for deciding truth based on a fair reporting of the facts. The audience must be told what to believe.