Okay, new to this thread, so this has probably been said before, but here we go:
Donald Trump is winning the Republican race because he knows how to sell himself. It’s what he has been doing for 40 years, through his various products and his TV show
The Apprentice. He’s someone people who aren’t well-versed in politics already know, and he’s LOUD, so people who didn’t know him before definitely know him now.
He is also winning because he is tapping into a deep resentment that people have towards government in general. Donald Trump is an outsider; he has never held or run for political office before. His manner of speaking is almost exactly opposite that you would expect from most politicians, and his campaign platform is to tear down the old institutions and build them from scratch, as he says, making America great again. Incidentally, this movement isn’t isolated to the United States; the
National Front in France is running on the same platform and has almost a third of France’s seats in the EU Parliament. Frankly, people are annoyed with politicians, and Donald Trump isn’t one.
Last, Donald Trump is winning because he is appealing to his specific subset of people and keeping them in his eyes. The relatively under-educated white male conservative faction is actually really powerful, though it may look small because they tend to stick to themselves (unless they’re attending Tea Party rallies or Sunday-go-to-meetin’.). This ideology of conservative nationalism is at least as old as the West and probably as old as America itself – after all, the Patriots wanted freedom from taxes and the right to make their own way of doing things, right? Isn’t that what people want anyway?