E
Eileen_T
Guest
I agree.Eileen T??? Where are you? This sounds off topic…
The topic is propaganda, not homosexual marriage or relationships. The discussion is whether or not Brokeback Mountain is a movie that uses propaganda to “influence opinions, beliefs and emotions” in order to change the way people regard homosexuality.
I have seen a gradual evolution over the last 10-15 years, of the portrayal of homosexuals in television and movies. We have become conditioned to accepting innocuous types like Will in ‘Will and Grace’.
Brokeback Mountain takes it one step further with the homosexual characters in the movie being ‘real men’ - the epitome of the American Hero - cowboys.
Kirk and Madsen’s “After the Ball - How America will conquer its fear and hatred of Gays in the 90s.” explicitly states their goal.
It isn’t enough that antigay bigots should become confused about us, or even indifferent to us–we are safest, in the long run, if we can actually make them like us. Conversion aims at just this.
Please don’t confuse Conversion with political Subversion. The word ‘subversion’ has a nasty ring, of which the American people are inordinately afraid–and on their guard against. Yet, ironically, by Conversion we actually mean something far more profoundly threatening to the American Way of Life, without which no truly sweeping social change can occur. We mean conversion of the average American’s emotions, mind, and will, through a planned psychological attack, in the form of propaganda fed to the nation via the media. We mean ‘subverting’ the mechanism of prejudice to our own ends–using the very processes that made America hate us to turn their hatred into warm regard–whether they like it or not.
Put briefly, if Desensitization lets the watch run down, and Jamming throws sand in the works, Conversion reverses the spring so that the hands run backward.
Conversion makes use of Associative Conditioning, much as Jamming does–indeed, in practice the two processes overlap-- but far more ambitiously. In Conversion, the bigot, who holds a very negative stereotypic picture, is repeatedly exposed to literal picture/label pairs, in magazines, and on billboards and TV, of gay- explicitly labeled as such!–who not only don’t look like his picture of a homosexual, but are carefully selected to look either like the bigot and his friends, or like any one of his other stereotypes of all-right guys-- the kind of people he already likes and ` admires. This image must, of necessity, be carefully tailored to be free of absolutely every element of the widely held stereotypes of how ‘faggots’ look, dress, and sound. He–or she–must not be too well or fashionably dressed; must not be too handsome–that is, mustn’t look like a model–or well groomed. The image must be that of an icon of normality–a good beginning would be to take a long look at Coors beer and Three Musketeers candy commercials. Subsequent ads can branch out from that solid basis to include really adorable, athletic teenagers, kindly grandmothers, avuncular policemen, ad infinitem.